– Published on
December 6, 2022

Who provides the "Most Impactful Food Waste Solution" according to retailers? We do!

On Friday afternoon we received the GREAT news that we are the winners of ECR Food Waste Innovation Challenge 2022 in the category "Most Impactful Food Waste Solution". We were selected, by the retailers, from among 100+ food waste innovations! 🏆

ECR Top 30

ECR Retail Loss, a network of hundreds of global retailers, partnered with Co-Cubed to conduct a global search for new ways to prevent, reduce and re-use food waste. From a long list of 100+ global innovations, Whywaste was one of the 30 most highly rated food waste innovations The judging panel consisted of food waste experts from 30+ retailers from around the world. It was back in October we first found out that Whywaste had been shortlisted to be in the Top 30 list of food waste innovations among other companies you such as Afresh, Retail Insight, Smartway, To good to goo, Wasteless and many more. Out of these, a few were selected to attend a networking event in Rugby, England. At the event we got the opportunity to present our solution and network with other in the food retail industry.

Most Impactful Food Waste Solution

Next step in the contest was the pitch. The meeting was attended by 130 people from all across the world. Food waste experts from some of the largest chains, such as Lidl, Walmart and Ahold Delhaize listened to eight pitches from companies with the mission to reduce food waste. The attendees then scored the companies in how innovative, exciting and impactful they are. Whywaste was then voted the "Most Impactful Food Waste Solution"

“We are honored and grateful to have been selected as having the “Most Impactful Food Waste Solution” by such a prominent group of retailers and experts, and want to take the opportunity to thank ECR and Co:cubed for a great program. For us as a foodtech company, ECR creates a unique arena for interacting with both leading retailers and industry experts in a collaborative and constructive way, allowing us both to develop and learn but also to share our thoughts and learnings." Says Martin Grådal, CTO and CO-founder here at Whywaste.

Thank you ECR Retail Loss and Co:cubed for a great exhibition across virtual and real-life settings and also, thanks to all the participants from the industry for voting for us. Lastly, congrats to the winners in the other categories, The Aggressive Good, and Contronics Dry Misting!

Fia Sjöström
Content Creator & Marketing specialist

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