Story
   – Published on
December 1, 2021
7

Say hello to a new member of our family – The sustainability screen

Our new digital screen meets customers who step into ICA Kvantum Sannegården. On the screen, offers automatically appear for items in the store that are at risk of being wasted. The store works with our digital solutions to reduce their food waste, and is one of the first stores to try out the new screen. Many people do not know that food waste is one of the biggest environmental culprits. One third of all food produced is not eaten. Food waste in the world accounts for 8-10% of carbon dioxide emissions and the UN aims to halve food waste by 2030. Most of the waste occurs in homes but still a large part of the responsibility lands on grocery stores.

Put your data into good use

ICA Kvantum Sannegården has for several years been working with our solutions. Among other things, they use our date checking app that make it easier for staff to detect when products are approaching their best before date. This means that the product can be discovered and reduced in price in good time, cooked or donated to charity instead of being thrown away. Collecting data in this way also helps the store to more easily see patterns in what is more often than not wasted and can thus work more proactively with smarter purchases. This data will now also be able to help customers actively choose to save products that might otherwise go in the bin.

We work actively with many different routines to reduce our food waste, but what is extra fun with the waste screen is that we can finally show that together with our customers we make a big difference, says Amanda Prates, Sales Manager at ICA Kvantum Sannegården. The screen uses the store's data to automatically generate ads, so-called wasted offers on products that are starting to approach expiration dates. It also shows how many items the store has saved so far. It helps both customers and employees to gain a better understanding of the difference they are making, and to motivate them to continue to make wiser choices. Customers today are more and more environmentally and waste-conscious, which increases the demands on stores. The waste screen makes it easy for stores to show their customers that here we have control of our food waste. It also makes it easier for the customer to make better and more conscious choices, says Kristoffer Hagstedt, CEO and founder of Whywaste.

Now the plan is for the sustainability screen to become an obvious feature in grocery stores around the country and for it to help increase awareness of how to work together towards reduced food waste and how new technology can contribute to that development. So far, the interest has been massive and the screen, which so far only exists in Sweden, has also created interest from different parts of the world. We work actively with many different routines to reduce our food waste, but what is extra fun with the waste screen is that we can finally show that together with our customers we make a big difference, says Amanda.

The screen uses the store's data to automatically generate ads, so-called wasted offers on products that are starting to approach expiration dates. It also shows how many items the store has saved so far. It helps both customers and employees to gain a better understanding of the difference they are making, and to motivate them to continue to make wiser choices. Customers today are more and more environmentally and waste-conscious, which increases the demands on stores. The waste screen makes it easy for stores to show their customers that here we have control of our food waste. It also makes it easier for the customer to make better and more conscious choices, says Kristoffer Hagstedt, CEO and founder of Whywaste. Moving forward the plan is for the sustainability screen to become an obvious feature in grocery stores around the country and for it to help increase awareness of how to work together towards reduced food waste and how new technology can contribute to that development. So far, the interest has been massive and the screen, which so far only exists in Sweden, has also created interest from different parts of the world.

Fia Sjöström
Content Creator & Marketing specialist

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