– Published on
September 20, 2023

Press release

Whywaste and SPAR International expands innovative Partnership: Introducing Smart Markdowns

September 20, 2023

Whywaste, a leader in food waste reduction technology, is announcing an expansion of its partnership with SPAR International, a global leader in retail. Building upon their successful collaboration in combating food waste, the two companies are now taking another step forward with the launch of Smart Markdowns within SPAR stores.

The partnership between Whywaste and SPAR International was initiated back in September 2022 and the original agreement laid the foundation for evolving the management of food waste. Through the digital date checking solution, food wastage can be minimised whilst operational efficiency is enhanced.

Now, the collaboration is entering a new phase with the introduction of Smart Markdowns – an ingenious dynamic discounting system that leverages real-time data and AI-powered insights to dynamically adjust prices on products nearing their expiration date, driving sales while simultaneously reducing food waste. This approach not only benefits consumers with attractive discounts but also makes sure all items get sold before their expiry date.

"We are thrilled to take our partnership with SPAR International to the next level by introducing Smart Markdowns," said Kristoffer Hagstedt, CEO at Whywaste. "This step embodies our collective vision of combating food waste while enhancing customer experiences.”

The addition of Smart Markdowns to the arsenal of strategies focused on food waste reduction represents a significant leap towards a more sustainable shopping environment.

"We are confident that technology is beneficial to drive positive food waste reduction," stated Tom Rose, Head of Operations at SPAR International. "Our collaboration with Whywaste demonstrates how innovation and sustainability go hand in hand. The inclusion of Smart Markdowns is another tool that supports SPAR country organisations with their operational efficiency."

The partnership between Whywaste and SPAR International continues to showcase how technology can reshape established practices to align with environmental consciousness and economic efficiency.

For media inquiries and further information, please contact:

SPAR International,


About Whywaste

Whywaste is a leading innovator in food waste reduction technology. By leveraging advanced digital solutions, data analytics, and AI, Whywaste empowers retailers and food service providers to significantly reduce food wastage while enhancing profitability and sustainability. For more information, visit

About SPAR International

SPAR International unites and operates in partnership with independent retailers by working together to share global scale and expertise to enhance the competitiveness of its retail partners worldwide and build the SPAR brand internationally. SPAR International is the world’s largest food retail voluntary chain with over 13,990 stores worldwide and global retail sales of €43.5 billion in 2022.

Fia Sjöström
Content Creator & Marketing specialist

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