– Published on
January 11, 2023

It’s Veganuary and plant-based food is having a moment

Its Veganuary and the campaign celebrates its 10th anniversary. Veganuary is an annual event where people all over the world pledge to go vegan for the month of January. According to a survey from the organisation behind the campaign, 9% of adult Brits have joined the challenge at least once since the start. There has been a growing trend in recent years towards plant-based diets, and attitudes towards vegetarianism and veganism in particular have become more positive. This is due to a variety of factors, including an increasing awareness of the potential health, environmental, and animal welfare benefits of plant-based diets.

Vegan and vegetarian diets have become mainstream

Many people are now choosing to reduce their consumption of animal products and plant-based options are more widely available than ever before. This has helped to mainstream vegetarian and vegan diets, making them more socially acceptable and less stigmatised than in the past. There are also a number of celebrity endorsements and high-profile campaigns that have helped to raise the profile of plant-based diets and increase their popularity. Veganuary is definitely one of these campaigns.

Food retailers takes the opportunity to release new plant-based ranges

Grocery chains are taking the opportunity to launch new vegan and vegetarian products during this month. For example Asda, who just launched two new ranges of plant-based food with over hundred different products. That’s a BIG difference from just a few years ago when you were happy if you found one option of a vego sausage in the store. Finding a vegan sausage with caramelized red onions was only in our dreams not so long ago. Plant-based food is having a moment, and not just in Veganuary.

© Asda
Fia Sjöström
Content Creator & Marketing specialist

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