– Published on
March 7, 2023

Food waste is (b)ananas

Last week we went to Düsseldorf and The world's no. 1 retail trade fair, EuroShop. The fair was a such a great experience. We had a booth in The Start-up hub, a small but great space! A big THANKS to all of you that came to talk to us and to those who came to listen to our own Ben Holden on stage.

We decided to go bold in our communication for this fair. We guessed that many in our field would go for green and minty colors because sustainability = green, right? We thought why not go for our yellow color that we call "School Bus" as a contrast. No shade on minty green here, as you know that is still our primary color!

You never know how an idea is gonna come to you. Our school bus colored t-shirts we printed have the text "Food waste is (b)ananas" on them. And a pineapple, or an ananas that it's called in most languages. It came to us thanks to Gwen Stefani's song Hollaback girl that happen to come on during brainstorming. As I stated earlier, our goal was to stand out in the crowd, maybe even confuse people to make them want to talk to us. And food waste truly is bananas (and ananas).

The t-shirt was a success. To our surprise many guests even wanted to buy them for themselves. But the most important part is that they did what we hoped they would. They helped us start SO many conversations about food waste and how we can work together to solve it.

Glad that we had the guts to run with a bit of a weird idea and that it paid off. Should we go even more bananas for next fair?

Fia Sjöström
Content Creator & Marketing specialist

Wanna know more?

Tell us a little about yourself and we'll tell you a lot about us