There is something wildly satisfying walking into a store that hasn't even opened yet. Rows and rows of perfectly stacked food, not a single banana out of place. ICA Kvantum Bäckebol opened their doors in November 2021 and Whywaste was with them from the very start. The store is located outside of Gothenburg and has around 50 employees.
For them it was an easy decision to chose our solutions in order to get off to a running start. Both Jörgen, the merchant, Therese, the store manager and Reine Spalding, fresh produce manager have worked within the chain, ICA for many years. They all come from different stores, but all of them has worked with Whywaste in their previous stores. It was the natural choice for them. Reine Spalding tells us "There was no doubt about us choosing Whywaste”.